A couple of years ago breastfeeding was already being celebrated and the advocacy to normalize it was already gaining track. Having the dilemma of finding affordable yet stylish and quality breastfeeding wear while working with the baby in tow was a struggle that our founder experienced first-hand. That paved a way for this business to be born. It was a solution to a problem of a breastfeeding mom that she wanted to bring to other moms as well. Being a mom does not mean your stylish self should take a back seat. You can still express your fashion sense even as you transition to another season of being a woman. Hence, Work It – Breastfeeding In Style!
“Work it” usually means, “strut your stuff,” show off your assets, make some physical attribute (figure, walk, style of dress, etc.)
To “work” for you to make you attractive.